The contrast of rural businesses on view here is highlighted by the photo…a tree surgery with heavy machinery operates alongside the stylish Bricktree Gallery on a picturesque site overlooking the Lincolnshire Wolds just to the North-East of Market Rasen. The Gallery’s owner, Sarah Lamballe, has created several part-time jobs for local students as well as two full time position in the Gallery. Additionally, the letting of a small cottage-apartment and the running of craft classes introduce more people to this beautiful part of Lincolnshire. Despite difficulties of a lack of public transport for workers and a low footfall of tourism, she is exploiting the opportunities of selling over the internet, creating a potentially global market for her supplies and generating revenues that can sustain the physical gallery space for Lincolnshire tourism sector. As part of Market Rasen’s Business Improvement Group initiative to promote retail in the town, Sarah provides a clear example that rural businesses can benefit from working more closely together to promote their area to wider customers and to share knowledge and skills that can boost the potential of the rural economy. After our visit, we can also recommend the adjacent Wold View Tea room for excellent soup and sandwiches!