Releasing the Potential of your Rural Economy

Releasing the potential cover imageThe University of Lincoln Schools of Geography and Business have teamed up with Roger Turner of Rural Enterprise UK to launch a guide for economic policy-makers to ensure that rural areas are properly recognised within new Local Industrial Strategies.  A PDF version of the guide can be downloaded here:

Releasing the Potential

Capturing the diversity of rural economies within strategic policy thinking is not straightforward but we believe that devolving Local Industrial Strategies to LEPs allows local areas to think more imaginatively about the potential of rural economies to be drivers of new forms of growth and innovation.

 

 

Rural Images Experiment

Thanks to Saturday’s Geography “offer holders” for taking part in my mini-experiment, attributing certain quotations to different images that might be considered “rural”.  With 11 photographs of different rural scenes and 6 quotations, the purpose was to highlight a range of views where “rural” means different things to different people. 

Just from the 20 responses last Saturday, although the majority attached the quote “This is what I think of when I hear rural” to images of agriculture (either a combine harvester or some cows), others linked it rural community images or a shop or a church and some attributed to a photograph of a millpond surrounded with wild growing vegetation.  Whether “rural” means “farming”, “village communities” or “places that are beyond the immediate reach of human habitation” has major implications for how we should conceive rural development and rural planning policies. 

Other findings of note included the idea that “natural” only applied to images that at face value showed no evidence of human involvement (even thought the Friesian cows are an imported breed for agriculture and the Millpond was created as the result of human industry in the past).  By contrast no-one considered wind turbines to be “natural” which suggests more efforts are required to convince us that wind power is a natural source of energy!

Tradition was strongly linked to human perspectives of village life with a church, farm barn and village shop featuring strongly.  Some also saw agriculture as a traditional component of rurality – all of which asserts that “tradition” arises out of cultural meanings. 

The most “isolated” image according to the responses was of the Ribblehead viaduct straddling the Yorkshire countryside.  It is interest to reflect that this is part of the national urban infrastructure, linking Carlisle to Leeds and probably offering Wi-Fi access to all the passengers on board the trains!

While this is not a scientific sample and still just a trial run, I think it highlights some interesting pre-conceptions and disparate views about the characteristics of rural England that we should all pause to consider whenever we are making generalised statements about rural issues.

This experiment was first carried out at a book launch event for “Interpreting Rurality; Multidisciplinary perspectives” (edited by Gary Bosworth and Peter Somerville) and a brief resume can be seen here:

https://interpretingrurality.blogs.lincoln.ac.uk/2013/11/12/summary-of-the-big-debate/

Moving to the countryside

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What does the countryside mean to you?

Now that our initial pilot survey has finished, with thanks once again to Pygott and Crone for helping us with our survey,  we are seeking funding for a larger study.  Preliminary findings suggest that the attractiveness of the countryside has more to do with what is NOT there, rather than what is there.  This raises concerns over the vitality of local services and local businesses given that the survey answers indicated that accessibility to other places was also among the most important features that people sought in a new rural home.  While we might think we aspire to enjoy the traditional rural way of life, we are all discerning consumers exposed to increasing choices that makes “rural” just one of many attributes competing for our attention.

If the village shop does not have the range or quality of products that we expect, we can go somewhere else. If the village hall does not offer the precise craft or martial art class that we want, our personal preferences increasingly outweigh any community loyalty.  This may sound like a lament for the good old days of everyone knowing everybody else in their village but quite the opposite – it is a call for us to move on from this perception which hasn’t been true for decades and maybe never was.  In moving on, however, we need to think about what the countryside really means as a place for people to live and in turn what this means for rural business opportunities.

Rural Entrepreneurship Conference

Thanks to Anne Smith and Geoff Whittam from Glasgow Caledonian University for organising a great trip to Islay for the 13th Rural Entrepreneurship Conference. Thinking about the challenges of service provision, innovation and enterprise whilst on a remote island raised a number of important issues with a continuing theme concerning the role that local communities play in sustaining their local economies.

Next year the conference moves to Lincoln where social entrepreneurship will be one of our key themes.  Other themes will include farming, tourism and the role of technology in rural economies…watch this space for a detailed call for abstracts in the Autumn.

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Local musicians entertain the conference
SAMSUNG CAMERA PICTURES
The view from the conference venue
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Bob Newbery discussing the entrepreneurial orientation of farmers

Bricktree Gallery

 

The contrast of rural businesses on view here is highlighted by the photo…a tree surgery with heavy machinery operates alongside the stylish Bricktree Gallery on a picturesque site overlooking the Lincolnshire Wolds just to the North-East of Market Rasen.  The Gallery’s owner, Sarah Lamballe, has created several part-time jobs for local students as well as two full time position in the Gallery.  Additionally, the letting of a small cottage-apartment and the running of craft classes introduce more people to this beautiful part of Lincolnshire. Despite difficulties of a lack of public transport for workers and a low footfall of tourism, she is exploiting the opportunities of selling over the internet, creating a potentially global market for her supplies and generating revenues that can sustain the physical gallery space for Lincolnshire tourism sector. As part of Market Rasen’s Business Improvement Group initiative to promote retail in the town, Sarah provides a clear example that rural businesses can benefit from working more closely together to promote their area to wider customers and to share knowledge and skills that can boost the potential of the rural economy. After our visit, we can also recommend the adjacent Wold View Tea room for excellent soup and sandwiches!